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Court Cunningham Local Online Advertising For Dummies


Kick your local online advertising into high gear with this friendly, timely guide! Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising. Online advertising market is estimated to grow to $10-$19 billion by 2011, and you'll want your business to be part of this huge shift Explores how to research your audience, set goals, and build a plan Provides steps and tips on creating an effective Web presence and landing pages-then covers how to drive visitors to your site with search engine optimization, AdWords, e-mail blasts, and social media marketing Examines blogs, chat rooms, video, and other ways to win customers Don't miss the free offer from Yodle that comes with this practical guide!

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Redston C., Cunningham G. Face2Face Elementary Student s Book Pack A1-A2 DVD Online Workbook

Massimo Moruzzi 15 Questions About Online Advertising

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David Booth Display Advertising. An Hour a Day


A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign. Online display advertising is a hot topic, and this hands-on guide helps marketing professionals and small-business owners gain the skills to create and manage their own campaigns Provides an overview of display advertising concepts, including types, formats, and how they're placed on websites Explains how to plan a campaign, including defining goals and planning resources, contextual and placement targeting, and keyword use Covers campaign launch and measurement, ad creation, social media advertising, how to optimize a campaign, and much more Display Advertising: An Hour a Day helps anyone promote a business successfully with effective online display ad campaigns.

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Advertising Now. Online (+DVD)


Ads in cyberspace: the best campaigns on the web today This second installment in TASCHEN's advertising series joins Advertising Now! Print and the forthcoming Advertising Now! TV Commercials to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe's top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London. With each chapter containing an article from one of the agencies, you'll learn not only what the biggest campaigns are, but also what it takes to create them. From Nike to Coca Cola, FIFA, and the WWF, these are the ads that are defining the face of online advertising. The book will come with a DVD featuring the navigation of most of campaigns as well as interviews with creative directors and films produced for the internet. About the editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites. Издание на английском, французском и немецком языках.

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Perry Marshall Ultimate Guide to Local Business Marketing


MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIMEWith Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign.From defining local search–often confused with paid search and search engine marketing–to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign.You'll learn how to:Capture high-quality leads from Google AdWords and Bing in 48 hoursMaster the components of a high-converting campaign and get the most bang for your buckHarness mobile search advertising and Facebook ads for maximum results

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Grant Cunningham Gun Digest's Revolvers for CCW Concealed Carry Collection eShort


In this excerpt from the Gun Digest Book of the Revolver , Grant Cunningham gives tips for carrying a revolver for self-defense and special considerations for snubnose revolvers.

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GARY DAHL Advertising For Dummies


So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to: Identify and reach your target audience Define and position your message Get the most bang for your buck Produce great ads for every medium Buy the different media Create buzz and use publicity Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.

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D&AD09 The best advertising and design in the world


The professional's annual - finally available to the public TASCHEN has teamed with D&AD to make its previously exclusive and highly-coveted Annual - featuring the year's best creative work - available to the public. The awards panel judges over 20,000 works from design studios, advertising agencies, branding consultancies, film production and photographic agencies, digital media pioneers, and other creative firms from all over the globe. Winners receive the legendary D&AD Yellow Pencil Award - or in the case of exceptional and outstanding work, the rare Black Pencil Award. The TASCHEN D&AD Annual is an absolute must-have reference work for anyone interested in creativity, communication, design, or advertising. Featuring the latest D&AD award-winning work in the fields of: Ambient, Art Direction, Book Design, Branding, Broadcast Innovations, Digital Installations, Direct, Environmental Design, Graphic Design, Illustration, Magazine & Newspaper Design, Mobile Marketing, Music Videos, Online Advertising, Packaging Design, Photography, Poster Advertising, Press Advertising, Product Design, Radio, TV & Cinema Advertising, TV & Cinema Crafts, Viral, Websites, Writing for Advertising, and Writing for Design.

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By Court Cunningham - Local Online Advertising For Dummies ...

Buy By Court Cunningham - Local Online Advertising For Dummies by Court Cunningham (ISBN: 8601300284958) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders.

Court Cunningham (Author of Local Online Advertising for ...

Court Cunningham is the author of Local Online Advertising for Dummies (3.00 avg rating, 11 ratings, 0 reviews, published 2010)

Local Online Advertising FD: Cunningham, Court ...

Court Cunningham is CEO of Yodle, a leading local online advertising company that works with thousands of businesses. Before joining Yodle, he held positions at Community Connect and Double Click. Stephanie Brown is a local business consultant who has been helping businesses market online since 1994. Product details . Paperback: 390 pages; Publisher: For Dummies; 1 edition (March 12, 2010 ...

Housing 21 - Cunningham Court

There are several local taxi companies in the village. Cunningham Court has a range of onsite facilities for residents including two communal lounges, a laundry, guest room and lift. The court has attractive and well-maintained gardens with pleasant seating areas where residents can relax and enjoy the warmer weather. Green-fingered residents are welcome to get involved with the gardening if ...

Court Cunningham - New York, New York | Professional ...

View Court Cunningham’s professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like Court Cunningham discover inside connections to recommended ...

Court Cunningham | HuffPost

Court Cunningham is the CEO of Yodle, a leading local online marketing company with 50,000+ customers. Yodle helps local businesses find and keep customers in the simplest, most profitable ways imaginable. Positions that Court held prior to becoming CEO of Yodle in 2007 include COO at Community Connect, a niche social networking company, and SVP & General Manager of the Marketing Automation ...

Court Cunningham

Court Cunningham is CEO of Yodle, a local online marketing company. For more information, call 877-276-5104 or visit www.yodle.com. This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you ...

Biography of Court Cunningham for Appearances, Speaking ...

Court is also the co-author of Local Online Advertising for Dummies, the first ever comprehensive book covering online advertising for local businesses. All American Speakers Bureau is a full-service talent booking agency providing information on booking Court Cunningham for speaking engagements, personal appearances and corporate events.

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Judicial Officers - Contacts and Locations - LA Court

Local Court Rules. Official Reporting Services. Court Interpreters. Surplus Property Donation Program. Bids & Solicitations. Archives and Exhibits. PACE. Digital Evidence Presentation System (DEPS) Information for Attorneys . California Values Act . Community. Judicial Mentor Program. Community Outreach. Diversity Outreach. Volunteers, Interns, Externs. Employment. Temporary Judge Program ...

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Firmen und Privatpersonen in der ganze Schweiz einfach finden mit dem offiziellen Telefonbuch bei local.ch

Court Cunningham Archives | TV News Check

But Court Cunningham, CEO of Yodle, says that new trends in store for 2014 will help simplify SMBs’ digital marketing efforts. “In 2014, I believe the complexities in local online marketing will continue to grow, but as local marketing automation systems emerge this complexity will become manageable and simplified for SMBs,” Cunningham says.

Court Cunningham | Speakers Bureau and Booking Agent Info

Biography and booking information for Court Cunningham, CEO, Yodle. Contact All American Speakers Bureau to inquire about speaking fees and availability, and book the best keynote speaker for your next live or virtual event.

Air Force prosecutor: Airman accused of murder admitted to ...

Cunningham sat between two court-appointed defense lawyers who are captains from Air Force bases in San Antonio, Texas, and Minot, North Dakota. Sturges provided Norton with the infant’s March 3 ...

Local Online Advertising for Dummies by Nathaniel Stevens ...

Find many great new & used options and get the best deals for Local Online Advertising for Dummies by Nathaniel Stevens, Court Cunningham and Stephanie Brown (2010, Trade Paperback) at the best online prices at eBay! Free shipping for many products!

District Court in Cunningham, TN with Reviews - YP.com

Find 6 listings related to District Court in Cunningham on YP.com. See reviews, photos, directions, phone numbers and more for District Court locations in Cunningham, TN.

District Court in Cunningham, KY with Reviews - YP.com

Find 8 listings related to District Court in Cunningham on YP.com. See reviews, photos, directions, phone numbers and more for District Court locations in Cunningham, KY.

Court Cunningham Profile | Facebook

Profile von Personen mit dem Namen Court Cunningham anzeigen. Tritt Facebook bei, um dich mit Court Cunningham und anderen Personen, die du kennen...

Court Cunningham - The Business Journals

Court Cunningham is the CEO of Yodle, a local online marketing company with more than 50,000 customers. Yodle helps local businesses find and keep customers in the simplest, most profitable ways ...

Superior Court of California - County of San Diego

San Diego Superior Court Closed Monday, January 18, 2021: January 8, 2021 General Order 010821-52 In Re: Extension of Time for Criminal Trials: More... Online Services Find case information for most case types and view imaged documents for limited case types post 2011. Find information about Civil Imaging, Probate Imaging and Civil eFiling. Case register of actions for Civil, Small Claims and ...

Superior Court of Kern County

They check filings for compliance with the probate code, local court rules, and the policies of the court. As a result of this review, the examiners may identify procedural deficiencies or other concerns that need to be further addressed before the court hears the matter. This reduces the judicial time required to hear probate cases. For further information visit: California Courts/Judicial ...

Court Cunningham | Facebook

Court Cunningham is on Facebook. Join Facebook to connect with Court Cunningham and others you may know. Facebook gives people the power to share and makes the world more open and connected.

Cunningham Court, London 2 bed flat - £2,167 pcm (£500 pw)

Sales & Lettings Ltd - Maida Vale present this 2 bedroom flat in Cunningham Court, London

Cunningham v. Cunningham - Wikipedia

Cunningham v. Cunningham, 99 N.E. 845 (N.Y. 1912), was a case heard by the New York Court of Appeals which allowed the annulment of a marriage that took place in New Jersey, where the bride had been below the age of consent in both states.

Court Cunningham | LibraryThing

Court Cunningham, author of Local Online Advertising For Dummies, on LibraryThing

Cunningham Tennis

Be active & have fun while improving your game at Cunningham Tennis. Learn More. Private Lessons. Looking for more personal attention to improve your game? Sign up for private lessons and let one of our USPTA certified coaches help you achieve your tennis goals on your schedule. Learn More. Contact. Contact. info@cunninghamtennis.com . 718.740.6800. Address. Cunningham Tennis. 196-00 Union ...

Three local attorneys announce plans to run for Judge ...

With longtime Kenosha County Circuit Court Judge Mary K. Wagner announcing she plans to retire at the end of her term, three local attorneys have announced plans to run for

Court Cunningham CEO of Yodle, Inc. to Speak at ILM:09 ...

Court Cunningham CEO of Yodle, Inc. to Speak at ILM:09, BIA/Kelsey’s Annual Interactive Local Med. Yodle, Inc. announced that Court Cunningham, Yodle's CEO, will be a featured speaker at Interactive Local Media 2009, BIA/Kelsey's annual local search and interactive local media conference.

Court Case - Latest news updates, pictures, video ...

Court case Bosley Mill in Congleton, Cheshire, blew up in July 2015 - claiming the lives of Dorothy Bailey, 62, Derek Barks, 51, Derek Moore, 62, and Jason Shingler, 38 - with a company boss now ...

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Books by Court Cunningham - bookshout.com

Court Cunningham; Books by Court Cunningham; Local Online Advertising For Dummies (eBook) by Court Cunningham, Step... (Author) Read Customer Reviews; Category: Business & Investing. Released: March 16, 2010 Open eBook Preview. List Price: $17.99 Our Price: $17.99 Buy in Bulk. Quick Links. Contact Us; Redeem a Code; Support; Business Solutions. BookShout for Business; For Publishers; For ...

Where to Watch - Court TV

Court TV is back with live gavel-to-gavel coverage of America’s biggest and most important trials. Plus, visit CourtTV.com to watch Court TV live, catch up on recent trial coverage or access our On Demand library of classic trials, in their entirety.

Could Cal Cunningham face a court-martial? - WFMYNEWS2.com

In says in his experience, Cassara says cases like Cunningham's, if he wasn't on duty, don't usually end in court-martial although it could lead to a reprimand, administrative separation from the ...

Current Property prices in Cunningham Place, London, NW8

Find Property Values for Cunningham Place, London, NW8, want to know what homes are worth on Cunningham Place, London, NW8 Houser has it all for you. Get free estate agent valuations for your property. Finding home values online from agents or from Houser made easy..

Cour Cunningham Profile

Profile der Personen mit dem Namen Cour Cunningham auf Facebook ansehen. Tritt Facebook bei, um dich mit Cour Cunningham und anderen Personen, die du...

local court - Deutsch-Übersetzung – Linguee Wörterbuch

Register of the Local Court (Amtsgericht) of Frankfurt am Main under HR B 30 000 (the "Offeror" or "Deutsche Bank" and, together with its consolidated subsidiaries, the "Deutsche Bank Group"), is a public takeover offer for the acquisition of shares in Deutsche Postbank AG having its corporate seat in Bonn, Germany, registered in the Commercial Register of the Local Court (Amtsgericht ...

Tillis, Cunningham spar over Supreme Court, absentee ...

RALEIGH, N.C. (AP) — Sen. Thom Tillis of North Carolina said in a debate Thursday night with Democratic challenger Cal Cunningham that the president’s nominee to the U.S. Supreme Court — if appointed — should not recuse herself in any potential cases involving the 2020 presidential election. “I don’t believe that she should (recuse herself), […]

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Find my local courthouse. Browse our county directory to find a local courthouse to visit or contact. Browse county directory. Featured story . Chief Justice Paul Newby Issues Emergency Directives on COVID-19 Read news story. Forms. Quickly find the exact judicial form you need to fill out for your legal purposes. Find a form. Services. Explore a variety of services we offer to the public ...

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Tillis and Cunningham spar police reform, Supreme Court ...

Tillis attacked that answer saying Cunningham did everything to avoid answering a “yes/no” question and the American public deserves to know who is on Biden’s list. 7:03 p.m.: The first question pertained to the death of Supreme Court Justice Ruth Bader Ginsburg.

Books by Court Cunningham

List of books by Court Cunningham stored on this site. title ISBN-13 (ISBN-10) year of publication; Local Online Advertising FD: 978-O-47O-49742-5

Supreme Court takes on early stage of global warming case

WASHINGTON (AP) — The Supreme Court on Tuesday seemed cautious about siding with oil and gas companies in a case involving global warming. The case the court was hearing is not about whether the companies can be held responsible for harms resulting from global warming. Instead, it’s an important ...

Map of Cunningham Court, Blackburn, BB, UK | Cylex

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Court Cunningham – alle Bücher, CDs und DVDs – jpc.de

Court Cunningham – alle Bücher, CDs und DVDs Ihre Suche nach "court cunningham" ergab 3 Treffer Sortieren nach: Ansicht:-43%. 45 Years. Kate und Geoff stecken mitten in den Vorbereitungen zur großen Feier ihres 45. Hochzeitstages, als ein Brief aus der Schweiz eintrifft. Man hat die Leiche von Geoffs Jugendliebe Katya in einem Gletscher e… umgehend lieferbar, Bestand beim Lieferanten ...

Court Cunningham profili | Facebook

Visualizza i profili delle persone di nome Court Cunningham. Iscriviti a Facebook per connetterti con Court Cunningham e altre persone che potresti...

Cunningham to leave state Supreme Court | Local News ...

Cunningham, 74, of Kuttawa, was first elected to represent the First Supreme Court District of Kentucky in November 2006 and re-elected in 2014. He said he will conclude his court service Feb. 1.

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SF Bay Area - Local Event Photos :: by Tiara Marie Hanna - SF Bay Area Abstract Art; SF Bay Area Advocates for Cellular Technology in Our Neighborhoods - SF Bay Area Aerial Photography Page; SF Bay Area Afghans in Technology - SF Bay Area Ateneans Events; SF Bay Area Azeri Moms - SF Bay Area Bachata and Salsa; SF Bay Area Beer - SF Bay Area Blues

North Carolina – Wikipedia

North Carolina (engl. Aussprache [ˈnɔɹθ ˌkæɹəˈlaɪ̯nə]; deutsch veraltet auch Nord-Carolina, Nordkarolina oder Nordkarolinien) ist ein an der Atlantikküste gelegener Bundesstaat im Osten der Vereinigten Staaten.Er grenzt im Süden an South Carolina und Georgia, im Westen an Tennessee und im Norden an Virginia.Der Staat lässt sich aufgrund seiner geografischen Lage in drei ...

Grant Cunningham Gun Digest’s Pistol Shooting Tips for Concealed Carry Collection eShort


In this excerpt from the Gun Digest Book of the Revolver , Grant Cunningham teaches his secrets for mastering the double action trigger, shooting accurately with a pistol, one-handed shooting and clearing malfunctions.

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Grant Cunningham Gun Digest’s Why Revolvers for Concealed Carry? eShort


In this excerpt from the Gun Digest Book of the Revolver , Grant Cunningham explains the advantages of revolvers over semi-autos for concealed carry and why you should consider carrying one.

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John Arnold Web Marketing All-in-One For Dummies


Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking. Provides invaluable advice for establishing a web presence and getting your message out with online advertising Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers Explains how web analytics can offer you a better understanding of your web marketing efforts Details ways to establish an online voice with blogging and podcasting Walks you through the potential of social media marketing with Facebook, Twitter, and Google+ Looks at various options for getting your message onto mobile platforms Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.

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Grant Cunningham Gun Digest's Carrying the Revolver Concealed Carry eShort


In this excerpt from the Gun Digest Book of the Revolver , Grant Cunningham covers holsters and techniques for carrying a revolver for self-defense, plus ammo carriers.

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D&AD 2011. Лучшее в дизайне и рекламе мира 2011


This is the latest and greatest. This is the prestigious annual for creative professionals. Here comes the 2011 edition of the exclusive and highly-coveted annual from "D&AD" featuring the year's best creative work. The D&AD awards panel judges over 20,000 works from design studios, advertising agencies, branding consultancies, film production and photographic agencies, digital media pioneers, and other creative firms from all over the globe. Winners receive the legendary D&AD Yellow Pencil Award - or in the case of exceptional and outstanding work, the rare Black Pencil Award. This review of the winners serves as a one-stop-shop for everything that's hot in the field. Anyone interested in creativity, communication, design, or advertising cannot possibly be without the "D&AD Annual"! Featuring the latest D&AD award-winning work in the fields of: Ambient, Art Direction, Book Design, Branding, Broadcast Innovations, Digital Installations, Direct, Environmental Design, Graphic Design, Illustration, Magazine & Newspaper Design, Mobile Marketing, Music Videos, Online Advertising, Packaging Design, Photography, Poster Advertising, Press Advertising, Product Design, Radio, TV & Cinema Advertising, TV & Cinema Crafts, Viral, Websites, Writing for Advertising, and Writing for Design. Издание полностью на иностранном языке.

4048 RUR

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Web Design: Music Sites


Good vibrations: the best online music resources The internet has become a major player in today's music market, especially thanks to online sales from sources such as iTunes; while most web music sales sites boast around 40,000 songs, iTunes offers over 1.3 million-with 25,000 new songs being added each month. From online purchasing to great artist sites like Gorillaz, Lenny Kravitz, and Iggy Pop to recording companies, labels, ringtone sites, online radios, and more, this is the essential guide for researching and enjoying music online. About the editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites. Издание на английском, французском и немецком языках.

897 RUR

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Grant Cunningham Gun Digest's Concealed Carry - Snub Nose Revolver


In this excerpt from the Gun Digest Book of the Revolver , Grant Cunningham teaches you how to control recoil in small snubnose revolvers for better accuracy. Also covered are grips and sights for snubnose pistols.

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Demetra Garbasevschi Infoselves


Infoselves  delivers a multifaceted analysis of the commodification of self-identity online, from both a domination and a liberation perspective. Drawing on multiple resources, the book places its discussion of online identity within the larger context of self-identity evolution, arguing for the recognition of online identity as a legitimate component of the self-identity system. Advertising executive turned academic, Demetra Garbașevschi offers readers the means to understand the way our online identities are formed and used, to reflect on the future of self-identity, and to become more aware of the radical implications of our digital footprint.  Readers will discover what it means to be an infoself in a deep digital context, from exploring the informational makeup of self-identity, to examining the various sources of identity information found online, to exposing the uses of this information through both latent and assertive self-commodification. Considering the many sources of information contributing to our identity narrative online, some beyond our direct control, managing the self is presented as one the greatest challenges of our digital present.  The book includes illuminating discussions of a variety of topics within the subject of online identity, such as:  Foundational concepts related to the idea of identity, including references to the works of Erik Erikson, symbolic interactionists, and social dramaturgy The evolution of online identity, with examinations of early and current viewpoints of the phenomenon Personal branding online as the epitome of self-commodification, with examples from online celebrity, micro-celebrity, and nano-celebrity Original research contributing to the larger discussion about how identities are constructed and performed through-the-line Perfect for graduate students in advertising, branding, and public relations,  Infoselves  also belongs on the bookshelves of those studying fields involving digital media. Working professionals in any of these areas will also benefit from this book’s insightful analyses of a variety of viewpoints on online identity.

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Marty Weintraub Killer Facebook Ads. Master Cutting-Edge Facebook Advertising Techniques


Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate «Likes,» promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it’s a must-have on the online marketer’s bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more. Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit. Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook's social graph. Zero in on relevant customers now. Get extraordinary advice for using each available ad element—headline, body text, images, logos, etc.—for maximum effect How to launch a Facebook advertising campaign and crucial monitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensive Facebook advertising experience, highlighting lessons from challenges and successes Tasty bonus: a robust targeting appendix jam-packed with amazing targeting combos Packed with hands-on tutorials and expert-level techniques and tactics for executing an effective advertising campaign, this one-of-a-kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns.

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David Silver The Social Network Business Plan. 18 Strategies That Will Create Great Wealth


All of us know that users of the Web do not read advertisements on the websites we visit, yet the online communities are emerging as the next great media rely solely on this method to produce revenue. In The Social Network Business Plan, social network expert, David Silver presents and explains 18 cutting-edge methods to create revenue for social network websites–none of which are advertising. He also predicts the demise of seemingly successful online communities such as MySpace and Facebook that rely on advertising as non-sustainable modalities. Silver describes and explains that in the future new products and services will be introduced, talked about, rated, reviewed and recommended – or killed – by online communities. One example of the 18 new revenue channels that online communities are adopting is the sale to vendors of anonymized conversations of the community members concerning those vendors' products or services. Another example is online communities who partner with the internet providers to receive payment when a particular online community's information is downloaded usinf that providers service. The other sixteen revenue channels are equally head-turning! Silver is the only angel investor, operating down where the rubber meets the road, who is investing in online communities in their infancy, and writing about which ones will win and which ones will fail.

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